Studies have shown that promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come.
Getting your information in the hands of potential customers is what it’s all about, and nothing does the job better than promotional products.

The best promotional products are going to be ones that people use every day. Imprinted glassware, personalized coffee mugs, Libbey wine glasses are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap.
Custom glassware branded with your company logo will represent your organization well as drinkers in all environments toast the contributions you have given to their times of jubilation and productivity.
Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products.

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Promotional products are powerful weapons in your marketing arsenal. Some of the proven uses for ad specialty items include:
Give people something they want
Don’t skimp out
Design them properly
Quality targeting is more important than quantity
Attract new customers
Increase repeat business
Inspire customer loyalty
Establish name recognition
Improve client relations
Reactivate old accounts
Support sales by dealers
Encourage innovation
Create a good reputation
Celebrate anniversaries
Solidify corporate identity
Motive sales staff
Commemorate special events
Build an image
Promote safety, teamwork and productivity
Stimulate trade show traffic
Announce sales
Cultivate goodwill in the community
Express appreciation
Apologize for a lapse in service
Get attention

Quality and Quantity

Actually figuring out who you need to target can be difficult. For repeat customers, you can use web analytics programs to find who your repeat customers are. You can find trends like purchased products, title, location, etc. You can mail out promo and light marketing material to customers who make similar purchases, or send your promo material with orders when they meet certain criteria. Also, just use some common sense. If someone makes a purchase for a product that requires continuing upkeep or additional supplies, make sure you are getting them promo material. If someone makes even a single repeat order make sure you include them as well. If they made a second order, they are even more likely to make a third.

Trade-shows are going to be tricky, because it would be rude to deny people products and targeting would be nearly impossible. In this case, you need to target only selective trade-shows. Something that many business owners don’t consider is the size of the trade-show. The larger the event, the less likely it will be that someone remembers you. Small trade-shows can be significantly more valuable than large ones.

Getting the promo material to the right people will increase your sales and hopefully for a lot cheaper than other forms of marketing.